Cookies & Brekfast Website
About Project
Nutramore is a leading provider of premium nutraceutical and wellness products in India, offering a range of supplements designed to support overall health, immunity, and vitality. With a growing customer base and an expanding product line, Nutramore aimed to reposition itself as a modern, trustworthy, and customer-centric brand in the competitive health and wellness space.
The goal was to redesign the website to improve aesthetics, usability, conversion rates, and performance — all while maintaining a clean, science-backed look that instills trust and communicates product value clearly.
Challenges
The Nutramore website faced several critical issues that impacted brand perception and online performance. Key challenges included:
- Outdated and inconsistent design that didn’t reflect the brand’s professional and modern image.
- Lack of clear product presentation and detailed descriptions.
- Weak mobile responsiveness and user interface for mobile users.
- Slow page loading speeds due to unoptimized media and theme structure.
- No clear CTAs or conversion-focused design elements.
- Poor SEO structure and limited schema markup, affecting search visibility.
- Confusing navigation that made product discovery difficult.
- Inefficient WooCommerce layout, impacting the user’s purchase experience.
Solution
To meet these challenges, we implemented the following approach:
- Custom WordPress Design: Crafted a modern, clean, and responsive WordPress design that reflects the brand’s wellness-focused identity and builds customer trust.
- Product-Centric Layout: Designed product pages with high-conversion layouts, including detailed descriptions, benefits, usage instructions, and reviews.
- Mobile-First Approach: Developed a fully responsive layout with enhanced usability on smartphones and tablets to improve the shopping experience.
- WooCommerce Enhancements: Optimized the WooCommerce structure with streamlined cart, checkout, and product filtering features.
- ACF Integration: Used Advanced Custom Fields (ACF) to provide structured, easy-to-manage backend content for banners, testimonials, and product highlights.
- Performance Optimization: Compressed images, minified CSS/JS, and integrated caching and CDN to improve load speed and performance metrics.
- Improved Navigation: Redesigned the header and menu for simplified navigation, including categorized dropdowns and a prominent search bar.
- SEO Optimization: Implemented proper metadata, structured URLs, internal linking, heading hierarchy, and schema for better search engine indexing.
- Conversion Optimization: Added visible call-to-actions, testimonials, product benefits, and trust-building elements such as certifications and FAQs.
Results
The redesigned Nutramore website led to substantial improvements in both user experience and business outcomes:
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Fully responsive design with seamless performance across all devices.
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Desktop PageSpeed score of 95+ and mobile score improved to 85+.
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48% increase in average time spent on site due to better engagement.
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60% boost in organic search visibility through improved SEO structure.
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40% growth in eCommerce conversions with optimized CTAs and flow.
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30% reduction in bounce rate with faster performance and intuitive design.
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Easier content management and scalability through custom backend fields.
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Cross-browser and cross-device compatibility with W3C-validated code.
Client Testimonial
“The new Nutramore website not only looks fantastic but also performs exceptionally well. The redesign has elevated our brand, improved conversions, and made managing the backend much easier. Our customers love the clean layout and fast experience — thank you for delivering beyond expectations!” – Founder, Nutramore.
Services
About Us
Useful Links
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rupal.sath@gmail.com
