Is your business appearing on the first page of search engine results (SERPs) for relevant keywords? If not, you’re missing valuable leads. SEO is no longer just an option—it’s essential for business growth. To attract qualified leads and increase sales, optimizing your online presence is a must.
Struggling to Get Social Media Advertising Results?
Results-Driven Social Media Advertising Agency
Running social media ads can be challenging without the right skills and experience. It requires proper planning, setup, monitoring, and optimization to get the best results.
Need a reliable agency to manage your social media ads?
Aris Infotech is here to help! We specialize in creating and managing effective social media ad campaigns to boost your brand’s online growth.
See how our strategies have helped businesses achieve success:
Get More Leads and Sales
What Is Pay Per Click (PPC) ?
Pay-per-click (PPC) marketing is a type of online advertising where you pay only when someone clicks on your ad. It’s often used to quickly promote a brand, attract attention, and reach the right audience.
While many people think of Google Ads when they hear PPC, it’s not limited to Google. Platforms like YouTube, Facebook, Pinterest, and LinkedIn also use this model. PPC helps businesses show their ads on different websites and apps so their products or services are more visible to the right people online.
What is Social Media Advertising?
Search Engine Advertising (SEA) is a paid marketing method where businesses show ads on search engines like Google or Bing. These ads appear when users search for keywords related to the product or service being advertised. For example, if someone searches for “best laptops,” an ad for a laptop store may appear at the top of the results.
This type of advertising usually works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. It’s a cost-effective way to reach people who are already interested in what you offer.
With SEA, businesses can choose their budget, target specific locations, and set the timing for their ads. It’s a great way to boost visibility, attract quality traffic, and get quick results from search engines.
Results-Driven Paid Social Solutions
Proven Results in Social Media Advertising
+422%
Online Leads
+643%
Paid Traffic
Ecommerce Site
From the Client
“Rupal and her team significantly boosted our ROI through targeted ad campaigns. Clear reporting, great strategy, and constant optimization. Highly effective!”
+286%
Online Leads
+426%
Paid Traffic
Pest Control Company
From the Client
“We saw immediate results with Rupal’s paid ad management. More leads, lower costs, and smart targeting. Truly impressed with their expertise!”
+328%
Online Leads
+380%
Paid Traffic
Fun Center Company
From the Client
“Excellent paid ads service! Rupal’s team understands our audience and budget. We’ve consistently hit our goals with their campaigns. Highly recommend!”
Organic Social Vs Paid Social
SEO vs. PPC: Which is the Right Strategy for Your Brand?
SEO vs. PPC – which strategy is best for your brand? Both help drive traffic and increase visibility, but they work in different ways. SEO focuses on organic growth over time, while PPC delivers quick results through paid ads. In this guide, we’ll help you understand the pros and cons of each, so you can choose the right approach based on your goals, budget, and timeline. Whether you’re aiming for long-term visibility or immediate leads, this comparison will guide you in making the smartest decision for your business growth.
Key Differences Between SEO & PPC:
Search Engine Optimization(SEO)
- Free clicks (no payment per visit)
- Takes time to see results
- Appears below ads in search results
- Long-term visibility
- Builds more user trust (organic)
- Needs time, content, and optimization
Pay Per Click (PPC)
- You pay for every click
- Shows results immediately
- Appears at the top of search results
- Short-term visibility (until the budget lasts)
- Seen as ads, may be less trusted
- Needs regular budget and ad management
Grow Your Brand & Engage Customers
What Is Pay Per Click (PPC) Platform
Google Ads
Bing Ads
Instagram Ads
Facebook Ads
Twitter Ads
YouTube Ads
LinkedIn Ads
Pinterest Ads
Amazon Ads
Ready to Grow Your Business Faster?
Ready to see how our paid social marketing services can grow your business?
Ready to Boost Your Brand Online?
What Are the Different Types of PPC Ads?
Now that you know what paid search is, the next step is to learn about the different types of PPC ads. These ads help you reach the right people and grow your business online. Our team works with you to choose the best ad type based on your goals.
Search Ads
Search ads appear at the top of search engine results when someone searches for related keywords. They are text-based and great for businesses that want to target people actively looking for specific services or products. These ads help drive high-intent traffic directly to your website and increase leads or sales quickly.
Display Ads
Display ads are image or banner ads that show up on various websites and apps in the Google Display Network. They help build brand awareness by reaching a wide audience. Ideal for businesses wanting to stay visible to potential customers while they browse online, even if they aren’t actively searching for your product.
Social Media Ads
Social media ads appear on platforms like Facebook, Instagram, LinkedIn, and Twitter. They allow you to target users based on their interests, behavior, age, location, and more. These ads are ideal for engaging with specific audiences, building brand loyalty, and promoting special offers or content directly in users’ feeds.
Remarketing Ads
Remarketing ads target people who have already visited your website or engaged with your brand. These ads remind users of your products or services as they browse other websites. Remarketing is effective for increasing conversions by re-engaging warm leads who may need a little push to return and complete an action.
Google Shopping Ads
Shopping ads display product images, prices, and store information directly on search engine results. They are perfect for eCommerce businesses that want to promote physical products. These ads help users compare items quickly and make shopping decisions, driving more clicks and sales to your online store.
Video Ads
Video ads play before, during, or after content on platforms like YouTube. They’re a great choice for brands that want to tell a story or showcase products using visuals and sound. These ads help increase brand awareness, engagement, and conversions by capturing attention through motion and creativity.
Spend Smart on Clicks & Impressions
How Does PPC Marketing Work?
PPC advertising is a strategy that uses specific keywords to attract the right audience. Platforms like Google Ads assign value to keywords based on how popular and competitive they are. The more people bidding on the same keyword, the higher the cost.
Since there are limited ad spots on platforms like Google, advertisers must go through an ad auction—not just by paying more, but by creating high-quality and relevant ads. To win a spot, your ad needs a good Quality Score.
A high Quality Score depends on:
- Using the right keywords
- Writing relevant ad copy
- Matching ad content with landing page
- Optimizing for mobile devices
- Improving landing page load speed
- Earning a high click-through rate (CTR)
- Linking to an SEO-optimized landing page
- Using ad extensions effectively
- Maintaining strong account performance
- Building user trust with clear content
Strategic Paid Social Media for Growth
Why Choose Aris Infotech for PPC Advertising
At Aris Infotech, we don’t just run ads — we deliver results. Our PPC experts create data-driven, goal-focused campaigns tailored to your business. From keyword research to conversion tracking, we handle every detail to ensure you get the best return on your ad spend. With transparent reporting, continuous optimization, and a dedicated team by your side, we make sure your brand reaches the right audience at the right time.
Customized Strategies
We create personalized social media plans based on your industry, audience, and goals.
Experienced Team
Our experts have years of experience in social media marketing and brand growth.
Content Excellence
We design engaging posts, videos, and graphics to boost interactions.
Data-Driven Approach
We analyze performance metrics to refine strategies and improve results.
Reputation Management
We monitor and enhance your online presence with professional ORM strategies.
SEO & Social Integration
Our services drive traffic from social media to your website for better conversions.
Affordable Packages
We offer flexible pricing to fit businesses of all sizes.
Dedicated Support
Our team provides regular updates and reports to keep you informed.
SMM PRICING PACKAGES
Pay Per Click (PPC) Package for Your Business
Silver
Small Business
- ADS DETAILS
- Campaign – 1
- AD Groups – 2
- No. of Keywords-50
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Remarketing List
- PPC CAMPAIGN MANAGEMENT
- Competitor Analysis – Yes
- Keyword Optimization – Yes
- Ad Copy Optimization – Yes
- VALUE ADDS
- ROI Analysis
- Landing Page Optimization
- REPORTING
- Monthly Report
Gold
Mid Size Business
- ADS DETAILS
- Campaign – 2
- AD Groups – 6
- No. of Keywords-100
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Remarketing List
- PPC CAMPAIGN MANAGEMENT
- Competitor Analysis – Yes
- Keyword Optimization – Yes
- Ad Copy Optimization – Yes
- PPC CAMPAIGN MANAGEMENT
- ROI Analysis
- Landing Page Optimization
- REPORTING
- Reports – Monthly
Diamond
Large or Ecommerce
- ADS DETAILS
- Campaign – 1
- AD Groups – 2
- No. of Keywords-50
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Remarketing List
- PPC CAMPAIGN MANAGEMENT
- Competitor Analysis – Yes
- Keyword Optimization – Yes
- Ad Copy Optimization – Yes
- VALUE ADDS
- ROI Analysis
- Landing Page Optimization
- REPORTING
- Monthly Report
Do you Have Questions?
Pay Per Click Services FAQs
PPC (Pay Per Click) advertising is a model where you pay for each click on your ad. These ads can appear on search engines like Google, Bing, or on social media platforms like Facebook and Instagram. When someone clicks your ad, you pay the amount you’ve bid for that keyword or target audience, making it a cost-effective way to drive traffic to your site and gain exposure.
The cost of PPC varies depending on factors like competition in your industry, the keywords you choose, and the platform you use. You set your own budget, and you can control how much you’re willing to pay per click. Costs can range from a few cents to several dollars per click, with industries like law or finance often having higher costs due to more competition for specific keywords. The key is to find a balance between your budget and the keywords that will bring you the most value.
PPC can drive traffic to your website almost immediately once your ads are live. However, seeing optimal results — in terms of conversions and ROI — may take some time. This is because continuous monitoring, testing, and optimization are needed to improve ad performance, adjust bids, and refine targeting strategies. Typically, you might start seeing some initial results within a few days or weeks.
PPC ads can be run on various platforms including:
Google Ads: Ads appear in search results and on Google’s Display Network.
Bing Ads: Similar to Google Ads, but on Microsoft’s search engine.
Facebook & Instagram Ads: These platforms allow for highly targeted ads based on user behavior, demographics, and interests.
LinkedIn Ads: Best for B2B marketing, targeting professionals by job title, company, or industry.
YouTube Ads: Reach users via video ads on YouTube.
Each platform offers unique targeting features, so the choice depends on your audience and marketing goals.
Yes, a landing page is essential for PPC campaigns. A dedicated, optimized landing page ensures that users who click on your ad are directed to relevant content, making it more likely they’ll take the desired action (e.g., sign up, purchase, download). A good landing page aligns with the ad’s message, loads quickly, and is mobile-friendly. Having a strong landing page can also improve your Quality Score in Google Ads, which can lower your cost-per-click and improve ad placement.
Hiring a PPC expert can significantly boost your campaign’s success. A PPC professional has the expertise to manage your ads, optimize targeting, conduct A/B testing, and monitor performance, ensuring you’re getting the best return on your investment. They can also help you avoid costly mistakes, such as wasting budget on poorly targeted keywords or ads that don’t resonate with your audience. With the right expertise, you can maximize your budget and achieve faster, more effective results.
